Clarity First
Technology should simplify decisions, not complicate them.
Every great product starts
with a simple question.
For us, it was: "Why is buying an appliance still so overwhelming?"
That question became an obsession. And that obsession became Totoko—a platform where artificial intelligence doesn't just recommend products, it understands people.
totoko
6.56.5 HOURS
Hours average time
spent researching
appliancesAverage time spent researching appliances
12+
Tabs open while
comparing
appliances optionsOpen while comparing appliances options
78%
Feel overwhelmed
by appliance
choicesFeel overwhelmed by appliance choices
Shopping had become a
maze, not a journey.
We watched people spend hours—sometimes days—comparing refrigerators. Switching between tabs. Reading contradictory reviews. Second-guessing every decision.
Despite living in the age of AI, buying an appliance felt like navigating a minefield blindfolded.
I remember the exact moment this idea clicked. I was helping my mother buy a washing machine. We spent three days comparing models. Reading specs. Watching YouTube reviews. By day three, she looked at me and said, "I just want someone to tell me which one to buy."
People don’t want 500 options. They want the right one.
That's when I realized: all this technology, all these tools, all this data - and we're still making people work too hard. Totoko isn't about replacing human judgment. It's about removing the noise so you can make confident decisions without the overwhelm. We're still early. Still learning. Still building. But our mission is crystal clear: make buying appliances as simple as asking a friend.
Shashwat Agarwal
Building the future of intelligent commerce
totoko
BIRTH OF TOTOKO
We started by servicing appliances, not selling them.
Launched India's first complete Home Appliance annual care plan for premium Delhi NCR households - one plan covering all appliance services, repairs and spares with complete transparency.
2024
JAN 2024
BIRTH OF TOTOKO
We started by servicing appliances, not selling them.
Launched India's first complete Home Appliance annual care plan for premium Delhi NCR households - one plan covering all appliance services, repairs and spares with complete transparency.
totoko
OUR MISSION
What drives every decision we make
These aren't just words on a wall. They're the lens through which we evaluate every feature, every interaction, every decision.
User Before Everything
Every product experience begins with understanding real user needs.
Intelligent Simplicity
We believe the best technology works quietly and effectively.
Our Mission
What drives every decision we make
These aren't just words on a wall. They're the lens through which we evaluate every feature, every interaction, every decision.
Clarity First
Technology should simplify decisions, not complicate them.
User Before Everything
Every product experience begins with understanding real user needs.
Intelligent Simplicity
We believe the best technology works quietly and effectively.
OUR VISION
The future isn't
browsing. It's
conversing.
These aren't just words on a wall. They're the lens through which we evaluate every feature, every interaction, every decision.
AI-First Commerce
Intelligence at every step
Human-Centered
Technology that serves people
Built for Scale
From appliances to everything
Our Vision
The future isn't
browsing. It's
conversing.
We're building a world where buying anything feels as natural as asking a trusted friend for advice.
AI-First Commerce
Intelligence at every step
Human-Centered
Technology that serves people
Built for Scale
From appliances to everything
How can we help you
From understanding your needs to helping you decide, Totoko offers a personalised experience with expert support throughout.
CHOOSE BETTER + PAY SMARTER + EXPERT SUPPORT +
totoko
01
Share your requirement
Tell us which appliance you need and what matters to you - usage, budget, brand preference or specific features. As detailed or simple as you want.
02
Get expert recommendations
We shortlist 2-3 options that truly match your needs based on your home, not just what's in stock.
03
Best price, guaranteed
We negotiate directly with our network of 80+ sellers to secure the lowest genuine price for your chosen options.
04
We handle everything else
We handle delivery, installation and exchange coordination. One point of contact for everything - zero hassle.
How can we help you
From understanding your needs to helping you decide, Totoko offers a personalised experience with expert support throughout.
CHOOSE BETTER + PAY SMARTER + EXPERT SUPPORT +
totoko
01
Share your requirement
Tell us which appliance you need and what matters to you - usage, budget, brand preference or specific features. As detailed or simple as you want.
02
Get expert recommendations
We shortlist 2-3 options that truly match your needs based on your home, not just what's in stock.
03
Best price, guaranteed
We negotiate directly with our network of 80+ sellers to secure the lowest genuine price for your chosen options.
04
We handle everything else
We handle delivery, installation and exchange coordination. One point of contact for everything - zero hassle.
totokoisapersonalisedappliancebuyingexperiencedesignedaroundyourneeds,notendlessproductlistings.Insteadofleavingyoutocomparedozensofoptionsorguessifadealisright,wehelpyouchooseconfidentlywithexpertassistanceandbetterpricing.
Our Team
Meet the
people building
Totoko
A lean, obsessed team of builders who believe technology should simplify life, not complicate it.
Gurmeet Kaur
Building the future of intelligent commerce
